The NOAA Satellite and Information Service (NESDIS) had a problem: no one knew that it flew satellites! (“Satellites? Isn’t that NASA?”) I worked with an internal NOAA-NESDIS team to strategize better outreach methods that told the NOAA-NESDIS story proactively, rather than reactively.

As part of this process, one problem identified was that NESDIS did not have a succinct document with go-to information on common questions such as satellite development status and current NOAA budget status. I worked with a communications team member to research what would comprise such common information, and then designed and wrote copy for a back-to-front newsletter that could be easily updated and published twice-yearly. “The Downlink” is now shared both in print and online. See “The Downlink,” Issue 1, here.

Another part of this communications strategy work was to better understand the NOAA-NESDIS customer. I started by consolidating and organizing NESDIS International and Interagency Affairs mass emailing to MailChimp to take advantage of its advanced list management features. I also provided the design and illustration for the NOAA-NESDIS International and Interagency Affairs Division’s first outreach email campaign that advertised its new website.